BEHIND THE BOTTLE

HIGH-PERFORMANCE INGREDIENTS, INNOVATION AND A COMMITMENT TO REMAINING CRUELTY-FREE—THESE ARE THE TOP PRIORITIES IN OUR PRODUCT RESEARCH AND DEVELOPMENT PROCESS

ANIMAL TESTING: NEVER HAVE, NEVER WILL

In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 35 years later, that pledge to our furry friends remains a driving force in all that we do. Just last year, Paul Mitchell® Co-founder John Paul DeJoria made the decision to stop selling our products in China when animal testing became a mandate, reaffirming our steadfast commitment to being cruelty-free.

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