Paul Mitchell’s John Paul Discusses Salons and the Economy in Article – Hefty Loot

WWD Hefty Loot

Hefty Loot

John Paul DeJoria is featured in WWD in a story titled “Hefty Loot.” The story discusses the current value of the dollar and what this means for consumers and corporations. The article shares that John Paul is the cofounder and CEO of Paul Mitchell and owner of The Patron Spirits Company and highlights some of his beliefs regarding the economy. The story features John Paul’s viewpoint that the frequency of consumers visiting salons is a good indicator of the economy supported by a quote from John Paul explaining that “when times get rough people visit salons less frequently, but in Europe we’re seeing little of this.” John Paul goes on to share that it’s necessary to adjust prices to distributors in order to maintain cost consistency with consumers and says that he expects this cycle to continue for some time.


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