Welcome Unite!

Sullivan Beauty is proud to welcome to our portfolio one of the professional beauty industry’s most sought after emerging brands, Unite! Pro Shop

We are proud to welcome to our portfolio one of the most sought-after haircare brands in the professional beauty industry, UNITE! This boutique haircare collection is the preferred choice of top session artists, celebrity stylists and A-Listers across the globe. UNITE’s premium quality products offer a diverse performance range within their simplified collection, staying true to their vision of making life easier for the hair stylist. Their strong backing of professional education aligns perfectly with our mission of helping beauty professionals to succeed.

Below are a few of our favorite characteristics of UNITE and their sophisticated Men’s line, GO247 :

A) Hairdresser At The Helm – Who better to develop hair care solutions than a hairdresser who is directly involved with what stylists and consumers want? Backed by his Sassoon-trained perfectionism, British CEO and Founder, Andrew “Dale”, has rocketed UNITE to the forefront of ’emerging brands to watch out for’ with his vision, ambition, and experience.

B) Professionally Exclusive – And when we say exclusive, we mean on steroids! You’ll be hard-pressed to find Unite sold outside of an authorized outlet. These guys are so serious about protecting their products that they recently gave Amazon the rights to squash any unauthorized resellers of their products. Their decision to do this ensures that salons won’t be undercut on price, eliminates the potential of your guest buying a counterfeit product, and makes it more appealing for your guest to get their favorite product in the convenience of your salon.

C) Their Marketing is Damn Sexy – Clean, minimal, contemporary, sophisticated – and that’s just the packaging! Behind the scenes UNITE has forged relationships with the most prominent celebrity stylists from the Left Coast to the Right, and across the globe; literally! These are the same stylists creating the sought after A-Lister looks from red carpet to runway. They are the trend-setters that our industry follows and their product of choice is UNITE. Just check their Instagram, Facebook or website to see what we’re talking about.

D) The Unicorn in The Room – While UNITE is massive on the West Coast and in every major metropolitan city globally, there are less than 50 salons currently carrying it in all of New England! (By design.) Here’s the scoop: We introduced UNITE through CB Sullivan Company soon before selling our company. In that short period of time, we placed the brand in a handful of New England’s finest salons. When we sold CB’s, UNITE opted to maintain their distribution directly, as opposed to partnering with another N.E.- based distributor. Therefore, they shifted their focus from expanding their N.E. client base, to providing a high level of customer service for those existing salons until they would find a distribution partner to team up with again. We are proud to reintroduce this amazing brand to New England that has quintupled in size in the 7 short years since we represented them last!

We are selective with whom we choose to partner. We invite you to explore what UNITE is about and get a sense of why we feel they are a great solution for beauty and barber professionals. Do you think your salon would be a great location for the selective group of salons to represent Unite Hair? Tell us why by clicking here: tyler@sullivanbeauty.com

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