creative permanent color

milk_shake creative permanent color has a conditioning and protective cosmetic base to maintain hair integrity and condition the hair shaft, while protecting scalp and hair during the hair color process. It has a high percentage of concentrated, pure, stable high-quality pigments to guarantee long-lasting perfect grey coverage, brilliant intense tones, specific shade control and vibrant shiny color. Amino acid complex, containing a vegetal keratin based on 18 wheat and soybean amino acids and an antioxidant, that reinforces and protects hair while improving its appearance and structure
natural honey with soothing and protective properties on scalp and a conditioning effect on the hair stem

Features & benefits:
Milk protein with conditioning action
Conditioning and hydrating agents for soft, easy to comb hair
Sunflower oil with emollient action for easy handling

DIAGNOSIS:
Make a technical diagnosis establishing:
the natural level
the grey hair %
the hair type: body – porosity – tenacity – density – elasticity
the desired result.

STANDARD PREPARATION: 1+1,5
In a non-metallic bowl, pour 1 part of color milk_shake creative permanent color and add 1/5 part of milk_shake oxidizing emulsion a 10 vol. 3%, 20 vol. 6%, 30 vol. 9%, 40 vol. 12% (i.e.: 50g of cream colorant + 75g of milk_shake oxidizing emulsion 20 vol. 6%).

HIGH LIFTERS PREPARATION: 1+ 2
In a non-metallic bowl, pour 1 part of color milk_shake creative permanent color and add 2 parts of milk_shake oxidizing emulsion a 40 vol. 12% (i.e.: 50g of cream colourant “high lift”+ 100g of milk_shake oxidizing emulsion 40 vol. 12%).

FORMULATION / PROCESSING TIME:

To Darken	oxidizing emulsion 10 vol. 3%	minimum 30 min.*
For lightening up to maximum 1 level	oxidizing emulsion 10 vol. 3%	minimum 30 min.*
For lightening from 1 to 2 levels	oxidizing emulsion 20 vol. 6%	minimum 35 min.*
For lightening from 2 to 3 levels	oxidizing emulsion 30 vol. 9%	minimum 40 min.*
For lightening from 3 to 4 levels	oxidizing emulsion 40 vol. 12%	minimum 45 min.*

*to increase the coverage power or the highlight leave in 5 minutes more

APPLICATION:
Apply milk_shake color specifics powerful protector on the whole hair outline. Wear gloves and apply the color on dry, unwashed hair (only if hair is extremely greasy or there is a high quantity of styling products, should you wash it before).

SERVICE TYPE:
Color with nuances with a darker level or with the same level:
apply the mixture on the roots, on the lengths and on the ends, leave in 30 minutes.

Lightening color:
apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth; leave in another 30-45 minutes. For the lengths application, it is recommended to use a higher oxidizing power than the one used on the roots, in order to obtain a higher color intensity and brightness.

Color with “high lift” series:
apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth. Leave in another 45-60 minutes.

Retouch color:
apply the mixture only on the natural re-growth and leave in 30-35 minutes. Then, in order to refresh the color on lengths and ends, choose and apply a nuance of milk_shake direct color or milk_shake smoothies and leave in another 5-10 minutes.

Retouch color with “high lift” series:
apply the mixture only on the natural re-growth and leave in 45-60 minutes. To refresh the color on lengths and ends, choose and apply a nuance of milk_shake direct color or milk_shake smoothies and leave in another 5-10 minutes.

RINSING:
At the end of the recommended processing time, add some warm water and massage the color for about 2 minutes, then rinse abundantly and apply milk_shake color specifics acid color sealer, distributing it on the whole hair. Massage for 2 minutes without rinsing and go on with the shampoo with milk_shake color sealing shampoo, then condition with milk_shake color sealing conditioner, massage for 2 minutes, rinse and go on with the desired styling.

KEY INGREDIENTS:
-milk proteins with conditioning action
-amino acid complex* a vegetal keratin based on 18 wheat and soybean
amino acids with antioxidant action, it reinforces hair protecting it and
improving its aspect and structure for a vital and bright result
-blueberry extract with emollient, hydrating and nourishing action
-natural honey with soothing and protective properties on the skin and
conditioning on the hair stem
-conditioning and hydrating agents that bring softness and comb-ability
-sunflower oil with emollient action, allowing easy handling