Gentle enough for daily use, Paul Mitchell PLATINUM BLONDE VIOLET SHAMPOO brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands. Ideal for light to medium blonde, silver, gray or white hair.
Massage into wet hair, allow to remain on hair for 1-5 minutes.
Rinse.
Repeat as needed.
Follow with Platinum Blonde Violet Conditioner.
alcohol denat, (sda-ca-2877) (sd alcohol 40-b), aqua (water, eau), peg-7 glyceryl cocoate, panthenol, alcohol, calcium sodium borosilicate, cetrimonium chloride, lactic acid, peg-40 hydrogenated castor oil, propylene glycol, sodium benzotriazolyl butylphenol sulfonate, stearamidopropyl dimethylamine, tris(tetramethylhydroxypiperidinol) citrate, parfum (fragrance), amyl cinnamal, benzyl alcohol, benzyl benzoate, hexyl cinnamal, hydroxycitronellal, linalool, basic red 76, tin oxide, ext. violet 2 (ci 60730), titanium dioxide (ci 77891)