Sullivan Beauty is a 3rd generation family owned, full-service beauty supply distributor with close to 10 outside Sullivan Beauty Consultants with an array of brands and 12 Salon Centric stores carrying only John Paul Mitchell Systems brands , providing the highest quality products to salons in New Hampshire, Maine, and Vermont.

Formerly known as Paul Mitchell of Northern New England, we at Sullivan Beauty are proud to continue our over 35-year relationship with John Paul Mitchell Systems by selling their 10+ brands to licensed professionals. Additionally, we are now fortunate to diversify our client’s needs by adding new brands with ever-evolving products that stay ahead of the trends.

Your “Sullivan Beauty Consultant” (SBC) is part of an exclusive group of representatives whose job it is to specialize in our offerings, services, education opportunities, and business building. The goal of your SBC, as well as our fundamental mission, is to help you reach your maximum level of success as a professional. Our tag line is “Your success is our success” which are guiding words from our father, CB Sullivan.

Our objective is to help hair care professionals grow through innovation, inspiration, and education. We strive to provide the finest level of service, products, and tools that support your business goals. All of what we do now, and have learned from our former generations, has a new name that we hope you continue to count on. That name is Sullivan Beauty.

Our showroom associates are well versed and eager to help you have a pleasant shopping experience. At any time, you can call-in to place your Sullivan Beauty order with our customer service representatives at 844-799-0811 ext 0. You may also log into this site and place your Sullivan Beauty order online. We are also proud to work with 12 Salon Centric stores in Maine, NH and VT to provide JPMS brands to a wide array of licensed professionals.

Please enjoy your experience on our interactive website and please call or email if you have any questions:


We at Sullivan Beauty (formerly “Paul Mitchell Northern New England”) are proud to carry on a long lasting legacy of valuable customer service using strategies that have now becomes industry standards.  

We are made up of the 2nd and 3rd generations of the Sullivan Family of beauty supply distributors, and have made it our mission to adapt the motto “Your Success is Our Success”, and only in that order, for nearly 70 years. 

Our story brings us back to 1947 when CB Sullivan Sr. (“Sully”) and his wife, Claire, formed C.B. Sullivan Company out of their family home on Maple Street in Manchester, NH. CB traveled throughout Northern New England selling professional barber supplies out of his van while Claire managed their company’s inventory and books from home. Their 5 busy children would help replenish the van’s sold items from the inventory stored in their basement marking the beginning of the Sullivan kid’s trail-blazing career in the beauty industry. 

Sully and Claire converted their small business out of a van into their first barber supply store in 1964. By 1980, their eldest, CB Jr., purchased the company from his parents to help alleviate his father’s duties who was diagnosed with Amyotrophic Lateral Sclerosis (“ALS.”)  

This marked the official beginning of the second generation’s influence on the family business.  CB Jr. and his siblings: Donna, Rick, Jeff and Mark took what their parents had created and grew it to be the largest Professional Beauty Supply Distributor on the East Coast of the United States- C.B. Sullivan Inc. 

One of the more pivotal stepping stones in the success of CB Sullivan Co. was when CB signed on with John Paul Mitchell Systems as their Northern New England representative in the early 80’s. Paul Mitchell & John Paul DeJoria introduced their revolutionary hair care “system” to New England beauty professionals through CB’s educational caravans and hair shows with the help of Paul Mitchell greats like, Jeanne Braa & her young Scottish protégé, Robert Cromeans. Before long, Paul Mitchell became a house-hold name and quickly accelerated as one of our most popular offerings. CB contributed their successful partnership to their shared passion, shared culture, and positive energy to instill innovative and progressive client solutions.  

In 2010, CB Sullivan Company was acquired by L’Oreal USA’s professional product distribution network, SalonCentric. This move gave CB and his 3 children: Tyler, Kerry, and Lauren an opportunity to set up a professional beauty supply distributorship to maintain the growth and representation of their top selling privately owned hair care brand, John Paul Mitchell Systems (JPMS); hence the formation of PMNNE. (Paul Mitchell Northern New England) 

For 7 years thereafter, we represented and stood behind the brand that our family helped to build by maintaining the exclusive distribution rights of Paul Mitchell brands for Maine, New Hampshire, and Vermont. We shared their culture for caring, giving back, being your best self, and maintaining quality business ethics. We continue to love that they are changing the level of education available to barbers and cosmetologists which has a tremendous impact on the future of our industry.  

However, as of June 5, 2017, we went back to our roots! (No pun intended. Well, kind of.) And Sullivan Beauty was reborn using the revered family name that our customers have long counted on for meeting their beauty supply needs. We felt an obligation to our customers and manufacturers to further instill our personal brand into our diverse offerings, while still being devoted to the brand that brought us to the dance all those years ago, John Paul Mitchell Systems.  

We’ve strategically built our organization around the best team members suited for the job and we’re constantly evolving to expand our skill-sets.  Collaborating with the sharp minds that were influential in our success at CB Sullivan Company helps us carry on CB’s legacy through his spirit, vision, and work ethic.  

Our dedication to be the best business resource for our clients is fueled by their success and our long standing history and reputation. We want to take our distributorship to a new standard for the sake of our forefather’s sacrifices. It’s through YOU, our loyal customers, that we’re able to continue carrying the torch by touching the hearts and growing the businesses of New England’s most influential day-makers—salon professionals.  

Welcome to Sullivan Beauty! Come play with us. Your business will thank you for it 🙂

Our Mission is to help hair care professionals grow through innovation, inspiration, and education. We will provide the finest service, products, and tools that support your business and goals.

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