ITELY HAIRFASHION is now available in New England exclusively through Sullivan Beauty! Here are some details on our latest addition–the comprehensive, reliable and supportive hair color collections from the Italians!
ITELY HAIRFASHION was born to create a premium, high performing and the longest lasting hair color for the professional beauty industry ONLY. Evolving and improving with every technological opportunity! An Italian manufacturer of dynamic, dependable and innovative hair color products, ITELY HAIRFASHION’s strength lies in color while offering a wide range of methods, products and solutions that protect the hair and scalp to enhance the natural brilliance of the hair.
• Ever-changing State of the Art technologies
• Hair Care products that guarantee longevity and a “just colored” look, feel and condition of the hair
• Un-paralleled Shine
• 100% Gray Coverage from every tube
• Finest education
• Intense Micro pigments
• Dissipating Ammonia
• Lowest Alkalizing agent % possible
Manufactured with a purpose
When every opportunity arises, ITELY changes and continues to create sustainable, environmentally-conscience manufacturing processes for our health and our planet’s health. It all starts with a central location for Training, Quality Control, R&D, Marketing and Manufacturing called “The BioLife Beauty Village”, in Milano, Italy. ITELY also fully promotes the GREEN INITIATIVE and is the proud holder of 2 Italian certifications for high health and hygiene safety as well as stringent GMP “Good Manufacturing Processes” criteria.
• Hair color ingredients from the circular economy!
• Photovoltaic energy (solar panels)!
• Eco-sustainable furniture with fireproof materials!
• Curtains that regulate the heat effect of the sun – Saving Energy!
• Unique Ceramic Floors made from Titanium Dioxide that absorbs carbon dioxide!
• Rain water collection for gray water circulation!
• 99% of all production waste is RECYCLED!
• Hair color that is 100% VEGAN, Paraben free, Cruelty free, silicone free, SLES free, phthalate free, heavy metal and nickel tested and dermatologically tested.
Family owned and operated
The founder, Lucio Fusaro and a group of friends from the Professional Beauty Industry joined forces to create ITELY HAIRFASHION. To this day, Lucio Fusaro still owns and operates ITELY HAIRFASHION in Milano, Italy and has now been joined by his Daughter Chiara Fusaro so that this high performing legacy of professional only premium hair color will continue on. Made in Italy, Experienced around the world.
A Brand for every creative desire
Hair is a canvas, the stylist is the artist and the hair color is the paint. It’s all about the desired look, feel and finish. Here are the 3 ITELY brands that we offer.
COLORLY OPTIMUS is permanent hair color when the end desire is lighter, brighter and warmer. 100% Gray Coverage from every shade.
AQUARELY is a permanent hair color when the end desire is deeper, denser and cooler. 100% Gray coverage from every shade.
delyTON is when the finish of either is needed and desired to be refreshed. A demi-permanent hair color that is ideal for first time color client without commitment. For the client that wants to change their color often. And sensitive scalps that need more delicacy.
If care to try some color or have a presentation in your salon, reach out to us here: customercare@sullivanbeauty.com
