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Join Sullivan Beauty for an immersive introduction to the industry’s most recognized smoothing brand. This exclusive VIP event is designed to help stylists and salon professionals confidently integrate Brazilian Blowout® services into their business through live education, service strategy, and real-world application. Experience a live demonstration of the Brazilian Blowout® Original Treatment while gaining a comprehensive understanding of the full Brazilian Professionals portfolio — including Brazilian Blowout® Original, EXPRESS, and BB FREE smoothing services. Attendees will learn how to properly position, promote, price, and perform these services to maximize client satisfaction, retention, and profitability. Throughout the class, we’ll explore: - The competitive advantages that have made Brazilian Blowout® the market leader in the smoothing category - Proper service execution techniques for optimal efficacy and consistent results - How to confidently consult, recommend, and customize smoothing services for different client needs - Service pricing strategies and ways to increase revenue opportunities behind the chair - Key differences between Brazilian Blowout® Original, EXPRESS, and B-Free services - Best practices for integrating smoothing services into your salon business model Whether you’re new to smoothing services or looking to strengthen your existing offerings, this session will provide practical tools, technical insight, and business-building strategies you can immediately apply in the salon.