Repair and help brighten blonde hair with Paul Mitchell FOREVER BLONDE SHAMPOO. This sulfate-free (without SLS, SLES, ALS) shampoo gently cleanses bleached and lightened hair while helping to repair damage. Enhanced with vegan KerActive protein and a special blend of botanicals, it provides intensive nourishment to help keep blonde hair light, bright and healthy. Ideal for bleached + lightened hair.
Massage into wet hair.
Rinse.
Repeat as needed.
Follow with Forever Blonde Conditioner.
water/aqua/eau, sodium cocoyl isethionate, cocamidopropyl betaine, sodium chloride, divinyldimethicone/dimethicone copolymer, sodium lauryl sulfoacetate, glycerin, polyquaternium-7, butyrospermum parkii (shea) butter, carthamus tinctorius (safflower) oleosomes, anthemis nobilis flower extract, calendula officinalis flower extract, curcuma longa (turmeric) root extract, verbascum thapsus extract, hydrolyzed vegetable protein pg-propyl silanetriol, c12-13 alketh-23, c12-13 alketh-3, c11-15 alketh-7, polyquaternium-10, amodimethicone, trideceth-12, laureth-9, glycereth-26, glycol distearate, disodium laureth sulfosuccinate, magnesium nitrate, magnesium chloride, sodium sulfate, disodium edta, phenoxyethanol, methylchloroisothiazolinone, methylisothiazolinone, potassium sorbate, glyoxal, fragrance (parfum), linalool, linalyl acetate, terpineol, tetramethyl acetyloctahydronaphthalenes, ext. violet 2 (ci 60730)