PLATINUM PLUS DEEP VIOLET SHAMPOO

For medium to dark and highlighted blondes that need powerful weekly toning, Paul Mitchell PLATINUM PLUS DEEP VIOLET SHAMPOO delivers 5x more toning power than PLATINUM BLONDE VIOLET SHAMPOO. This purple shampoo has a deep violet formula that instantly tones and corrects yellow, brassy tones and brightens highlights while improving manageability and adding shine. For best results, use weekly. Ideal for blonde, highlighted, gray or silver hair.

Massage into wet hair, allow to remain on hair for 1-5 minutes.
Rinse.
Wash hands thoroughly.
Follow with Platinum Blonde Violet Conditioner.

aqua (water, eau), propylene glycol, tocopherol, phenoxyethanol, hydroxyethylcellulose, ext. violet 2 (ci 60730), lactic acid, ethylhexylglycerin, sodium hydroxide