paul mitchell clean beauty hydrate

Paul Mitchell is a legacy professional haircare brand founded in 1980 by Paul Mitchell and John Paul DeJoria with the vision of supporting stylists, prioritizing sustainability, and setting new standards in beauty. With a commitment to cruelty-free practices from the start, Paul Mitchell has become a pioneering force in the salon industry—backing innovation, inclusivity, and environmental stewardship. Their portfolio spans salon-quality products, tools, and education through a global network of Paul Mitchell Schools and professional stylists. Whether it's through regenerative farming in Hawaii, reducing virgin plastics, or giving back through charitable partnerships, the brand stays rooted in people and the planet.

Brand Features:

• Legacy-Driven and Salon-Focused – Founded by industry icons, Paul Mitchell remains deeply committed to supporting salon professionals through tools, education, and community-driven innovation.
• Cruelty-Free Since Day One – Paul Mitchell was the first professional beauty company to publicly oppose animal testing—long before it became industry standard.
• Sustainability in Action – From 100% responsibly sourced ingredients to regenerative farming practices and solar-powered innovation, Paul Mitchell integrates eco-consciousness at every level.
• Diversity, Education & Empowerment – Through its 90+ Paul Mitchell Schools and DEI initiatives, the brand empowers future professionals and promotes inclusivity in beauty and business.
• Innovation with Purpose – Beyond great products, Paul Mitchell invests in technology and sustainability—like its entry into the World Solar Challenge and use of recycled materials—to lead the way for ethical beauty brands.

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