Davines Beautiful Things is a professional three-step color-care system that blends transformative results with sustainability—creating a clean, even foundation for long-lasting, vibrant color.

Unlock true-to-tone color with Davines’ newest innovation: the Beautiful Things Pro Chelating Pre-Treatment Spray. Everyday minerals, metals, and hard water build-up can compromise hair health, dull results, and create uneven porosity. The Pro Chelating Spray—the first step in the Beautiful Things 3-Step Colour-Care Service—creates the clean, even canvas stylists need for flawless, vibrant, long-lasting color.

The Procedure: Preparing Hair for Color Success

The Beautiful Things system is a streamlined, professional-only, three-step service:

Step 1 – Pro Chelating Pre-Treatment Spray (Prepare): Apply to dry hair before color or lightener to neutralize metal build-up, equalize porosity, and prime the fiber for technical services. No processing time required—results are immediate.
Step 2 – Chelating Shampoo (Detox): After color, remove lingering metals, hard-water residue, and build-up while preserving color vibrancy.
Step 3 – Restoring Leave-In Mask (Reinforce): Repair internal damage, restore lipids, add shine, and help color last up to 7 weeks.

Why It Works: The Science Behind It

Powered by a Chelating Complex featuring upcycled citrus peel extract, GLDA, and sodium gluconate, the spray captures and neutralizes metals (copper, iron, magnesium, calcium) that accumulate in the hair fiber from water and the environment. Independent testing confirms it:

Neutralizes metal build-up in a single application
Equalizes porosity for true-to-tone results
Provides high-level protection during the coloring process

By creating a clean, even canvas, the spray helps prevent color shifting or uneven lift and keeps hair stronger throughout technical services.

Benefits Clients Can See and Feel

Brighter, more even blondes – Eliminates metal interference during lightening.
True-to-tone color – Pigments deposit evenly for vibrant, consistent results.
Strength & resilience – Reinforces the fiber before, during, and after services.
Shine & softness – Hair looks healthier and feels smoother after one use.

Pricing & Accessibility

For salons, the cost per application of the chelating spray is about $2.33, with the full three-step service around $3.43. Suggested client pricing is simple: charge 10% of the color service or up to $20 maximum.

Example: A $150 color service → $15 add-on for Beautiful Things.

A Sustainable Edge

Up to 96.5% natural-origin ingredients
98% biodegradable formulas
Silicone-free, fully recyclable bottles, produced at the carbon-offset Davines Village

Bottom line: The Davines Beautiful Things Pro Chelating Pre-Treatment Spray isn’t just a first step—it's the foundation of flawless color. For stylists, it’s a professional edge. For clients, it’s the secret to healthier, more vibrant hair with every salon visit.