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155592 ColorlyOptimusColor ColorlyOptimusColor 1 PERMANENT HAIR COLOR Click to View Colors ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS PERMANENT HAIR COLOR Click to View Colors False itelyhairfashion/itelyhaircolorly.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract required. ITELY HAIRFASHION COLORLY OPTIMUS is the unique permanent oxidizing hair color cream enriched with the exclusive &-Plex BOND REPAIR™, a complex of precious organic oils and butters, which helps to improve the brightness and resistance of the hair, making it stronger and healthier . True Log in to view pricing. False

159608 IH-502 IH-502 1 2020 Technical Reference Guide ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS 2020 Technical Reference Guide False itelyhairfashion/itelyhair2020refbook.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 False False Diversion contract required. ITELY HAIRFASHION 2020 Technical Reference Guide True Log in to view pricing. False

161225 IH-932113 IH-932113 1 Shade Chart ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS Shade Chart False itelyhairfashion/itelycolorlyshadechart.jpg Bonus Deal Available 11.00 11.00 11.00 False False False False 0.00 False False Diversion contract required. ITELY HAIRFASHION COLORLY OPTIMUS Shade Chart True Log in to view pricing. False

161301 IH-20412 IH-20412 1 Swatch Book ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS Swatch Book False noimage.png Bonus Deal Available 99.00 99.00 99.00 False False False False 0.00 False False Diversion contract required. ITELY HAIRFASHION COLORLY Optimus Swatch Book True Log in to view pricing. False